Trusted Shops Easy Integration for WooCommerce


The well-known Trustmark, the Buyer Protection and the authentic reviews from Trusted Shops have stood for trust for over 20 years. More than 30,000 online shops throughout Europe use our Trust solutions for more traffic, higher sales and better conversion rates.

Trusted Shops Easy Integration is the easiest and fastest way to convince visitors of the trustworthiness of your online shop. The simple installation guarantees product use in just 5 minutes and usually requires little to no prior technical knowledge. With our extension you are always technically up to date and have no additional maintenance effort.

Your benefit: With just a few clicks, visitors to your online shop can see trust elements such as the Trustbadge or other on-site widgets, can benefit from buyer protection and are automatically asked for feedback after placing an order.

All features at a glance:

  • Show Trustbadge, integrate Buyer Protection & collect shop reviews
  • Present your collected reviews in an appealing and sales-boosting way
  • Collect and display Product Reviews
  • Configure multiple shops within the same plugin

Please note: To use the extension Trusted Shops Easy Integration, you need an existing Trusted Shops membership. You can find out more about the products and benefits of Trusted Shops on our website or by calling: +44 23364 5906

Overriding templates

Templates may be overridden in a (child-) theme. Overriding the templates/widgets/product-widget.php template in your theme
by placing the original file in the following directory: my-child-theme/woocommerce/widgets/product-widget.php.

Product attributes


WooCommerce does by default not provide a global brand attribute/setting for products. The Package::get_product_brand() method determines
the brand for a certain product. By default, the logic searches for an attribute stored within the product data matching the keyword Brand (or a translated version of it).
One might easily adjust the brand attribute name by using the filter ts_easy_integration_product_brand_attribute_name. E.g.:


add_filter( ‘ts_easy_integration_product_brand_attribute_name’, function( $attribute_name, $product ) {
// Maybe adjust the $attribute_name based on the WC_Product $product
return $attribute_name;
}, 10, 2 );

Additionally the filter ts_easy_integration_product_brand is provided which allows filtering the actual brand per product.


add_filter( ‘ts_easy_integration_product_brand’, function( $brand, $product ) {
// Maybe adjust the $brand based on the WC_Product $product
return $brand;
}, 10, 2 );


The plugin uses product identifiers, which might not be provided by the Woo core (e.g. GTIN, MPN) for widgets, order exports and the Trustcard.
GTIN and MPN fields are provided through the WooCommerce edit product panel and stored as meta data, using the meta_key _ts_gtin and _ts_mpn.

Similar to the brand attribute, Package::get_product_gtin(), Package::get_product_mpn() and Package::get_product_sku() are used to retrieve the data.
Filters exist to adjust the attributes:

  • ts_easy_integration_product_gtin
  • ts_easy_integration_product_mpn
  • ts_easy_integration_product_sku

Example filter-usage to adjust the GTIN:


add_filter( ‘ts_easy_integration_product_gtin’, function( $gtin, $product ) {
// Maybe adjust the $gtin based on the WC_Product $product
return $gtin;
}, 10, 2 );

Technical Insights

More technical insights in the Github Repository

Minimal Requirements

  • WordPress 4.9 or newer
  • WooCommerce 3.9 (newest version recommended)
  • PHP Version 5.6 or newer


  • Screenshot 1
  • Screenshot 2
  • Screenshot 3
  • Screenshot 4
  • Screenshot 5


Install this plugin via WP-Admin > Plugins and connect your site via WooCommerce > Settings > Trusted Shops.


[ts_widget id="{widget_id}" product_identifier="{identifier}"]

Use this shortcode to embed a specific widget, e.g.: [ts_widget id="wdg-d6dc1e38-d43b-46aa-123e-232441"]. Please mind that
embedding product-specific widgets by passing an identifier (e.g. sku, gtin, mpn) will only work on product-specific pages.


All frontend-related hooks, e.g. to output Trustbadge, Trustcard and Widgets are managed in src/Hooks.php. External assets (e.g. the TS widgets script) are lazy-enqueued
via the WordPress script API as soon as a widget is rendered.

For each widget position (e.g. product_title) a custom hooks is placed, e.g. ts_easy_integration_single_product_title_widgets. This way users may easily customize where/when
to output widgets by attaching custom scripts to it or removing the default logic to output the widget.

To render a widget, 2 templates exist:

  1. templates/widgets/product-widget.php is used for product-related widgets.
  2. templates/widgets/service-widget.php is used for service widgets.


Do you need help with Trusted Shops Easy Integration?

Learn how to use Trusted Shops with a Plugin.


Jun 15, 2023 1 reply
Nach der Installation war noch ein wenig Hilfe vom Support notwendig, was super funktionierte. Jetzt läuft alles prima.
Read all 2 reviews

Contributors & Developers

“Trusted Shops Easy Integration for WooCommerce” is open source software. The following people have contributed to this plugin.


“Trusted Shops Easy Integration for WooCommerce” has been translated into 2 locales. Thank you to the translators for their contributions.

Translate “Trusted Shops Easy Integration for WooCommerce” into your language.

Interested in development?

Browse the code, check out the SVN repository, or subscribe to the development log by RSS.



  • Fix: Events API auth retry


  • Fix: Events API error handling


  • New: Send review invites based on custom order status


  • Improvement: Indicate HPOS compatibility


  • Improvement: Prevent trustcard from displaying multiple times
  • Improvement: Readme dev hints


  • Fix: Update textdomain to reflect plugin slug
  • Fix: Fallback language file path


  • Improvement: Compatibility during content filter removal


  • Fix: PHP warning for PHP <= 7.4


  • First release